Multi-Platform Advertising Paid Social Agency

Our tailored approaches to paid social media campaigns are founded on best-practice and specialist excellence. Every client brief is unique, so by applying reliable, proven approaches, alongside our expert knowledge, we craft actions destined to make their paid social plans exceed expectations.

These clients trusted Clarity paid social services

Why paid social media is important for your business

Social media channels are just as important as search and email, but paid social channels are also just as noisy. Chosen by visionary companies worldwide, we get their brands seen and heard amongst crowded categories and competitive media buyers.

Paid social experts in leading platforms

Your customers don't stay in one place and neither should your paid social campaigns. We take a multi-channel approach to your campaigns to reach your audience wherever they may be.

• LinkedIn Ads
• Facebook Ads
• Instagram Ads
• YouTube Ads
• Spotify Add
• Pinterest Ads
• Snapchat Ads

YouTube Ads

Although Google owns YouTube, the advertising approach on YouTube is distinctly different from the usual pay-per-click or paid social campaigns.

Advertising on YouTube demands unique creative inputs and offers numerous custom options exclusive to the platform.

Our comprehensive digital marketing agency possesses the proficiency to handle everything from generating ideas and creating content, to distributing it and analyzing the results.

Spotify Ads

Advertising on Spotify typically involves the use of audio ads, which may be paired with a branded video or image, and are placed between songs, podcasts, and playlists, primarily on Spotify's free version.

With our Spotify advertising services, you can leverage the 361 million ad-supported monthly users to ensure your ads reach a broad audience.

We are dedicated to boosting your brand's presence and enhancing lead generation by employing outstanding creative approaches.

Data and Agency Creativity Combined in a Solid Strategy

We implement a variety of effective strategies to drive brand awareness and generate high-quality leads that meet client objectives. By using data to refine and optimise our approach, we deliver outstanding results that help you stand out in a crowded social media landscape. 

Identifying Target Audiences

First, we’ll get to know your customers by profiling audience types. By strategically focusing on essential demographic information like age, gender, interests, and topics, our marketing efforts can resonate better with your audience. Whether your campaign is aimed at businesses (B2B) or consumers (B2C), we dedicate our efforts to understanding what content is most likely to engage your target customers.

Data-backed Insights

To review wins and optimise paid social campaigns, performance data is crucial. Our analytical experts will ensure the right configurations are in place according to the user journeys of your customer personas.

Together, we'll chart the path your customers take. By pinpointing crucial conversion moments and applying the appropriate technical setups, we promise to provide a detailed level of insight and data required for the continuous improvement of your paid social campaigns.

Mind-blowing social ads

The social channels and targeted tactics we choose will be bespoke to your business and audience. Each social media network is distinct, and certain platforms may suit your sector better than others.

From basic demographic targeting, to focusing on competitors or interests, to remarketing or identifying lookalike audiences, we will craft a custom strategy aimed at achieving your goals.

Engaging social media ad copy

Our team of paid experts is finely tuned to the constantly evolving trends and expectations of social media users. Whether it’s Facebook, LinkedIn, Instagram, YouTube, Twitter, or Pinterest, we’ll know how to engage your customers with copy.

Comprehensive Paid social activity reports

We understand the importance of analytics, insights and key data to understand how your social campaigns are performing. Our emphasis is on tracking the metrics and Key Performance Indicators (KPIs) that are most valuable to you, ensuring you can easily monitor our progress.

Instead of providing vanity numbers without meaning, our reports are tailored to offer valuable insights and suggestions. By focusing on detail, we shed light on overall outcomes, performance trends, how different audience segments are responding, and suggest ways to enhance your strategy.

Learnings analysis for future paid social campaigns

Kicking off a campaign marks the mere starting point! Following the launch, we'll meticulously analyse incoming performance data, aiming to develop a detailed perspective on effective strategies and ways to enhance Return on Investment (ROI).

We’ll review the initial performance of the channels we’ve proposed, and work fast to implement optimisations as soon as we have a sufficient volume of data to make valid conclusions. However, our efforts don't end here. We adhere to a continuous Test, Measure, Optimize cycle - a method designed to secure gradual improvements and persistently boost performance.

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